Using reward points for corporate gifting

Frequent flyer points your business earns on everyday expenses can become thoughtful, memorable gifts for clients, staff and partners. Here is why it works, how to run a gifting program, and how to order gifts with Qantas Points.

By the B2Bpay teamUpdated 28 October 20265 min read

A hand reaching up as small wrapped gift boxes with red ribbons fall around it

Why use frequent flyer points for corporate gifts?

Short answer: Points you have already earned on business expenses can pay for gifts for clients, employees and partners. That saves your gifting budget, gives you a huge range of products to choose from, and lets you pick something personal enough to be remembered.

Finding the right corporate gift is hard. You want something thoughtful and memorable that is also practical and within budget. Frequent flyer points are an option many businesses overlook: a way to give unique gifts that strengthen existing relationships, build repeat business and help you stand out from the competition.

Many business owners only think about the travel benefits of the points their business earns. Savvy operators have long turned business expenses into points, and then turned those points into things like corporate gifts. This article covers the benefits, five tips for running a gifting program well, and how to order gifts with Qantas Points.

The benefits of gifting with points

Cost-effectiveRedeem points for a huge range of items to give to clients, employees or partners. You save money in your gifting budget and still give something valuable and memorable.

VersatileThe Qantas Shopping website has a huge range of products across every imaginable category, so there is something for almost anyone.

MemorableBecause points can be redeemed so flexibly, you can match the gift to the person, whether they are into golf, music, cooking or any other hobby. A personal, relevant gift means they associate positive feelings with your company.

Two businesswomen smiling and talking in a bright office meeting

Hands holding a card that reads Thank You, topped with paper cut-out figures of a team

Five tips for a successful gifting program

Done well, corporate gifting builds strong relationships with clients, wins their loyalty and leaves a lasting impression that sets you apart from competitors. These five habits help you use it to win more clients.

1. Plan ahead

Set a budget for your corporate gifting and work out how many points you have available. Then research gifts and choose the ones that best fit your budget and your recipients' interests.

2. Personalise

Personalisation is the key to winning clients with gifts. When you take the time to learn about a client's interests, preferences and needs, you can choose a gift tailored to their taste. It shows you value them as an individual and care about their wellbeing, and personalised gifts are more likely to be appreciated and remembered, which helps you stand out in a crowded market.

3. Get the timing right

Give gifts at the right moment: during the holidays, after closing a significant deal, or to celebrate a client's milestone. Well-timed gifts strengthen the relationship and reinforce loyalty to your brand.

4. Choose quality

Make sure your gifts are high quality and reflect your brand's values. Cheap or low-quality gifts give the wrong impression and can make clients feel undervalued; high-quality gifts leave a lasting impression and make them feel appreciated.

5. Follow up

Following up after a gift shows you care and want to keep the relationship strong. Send a thank-you note, make a phone call, or schedule a meeting to talk about how you can keep helping them. It builds trust.

With a little planning and flexibility, frequent flyer points are a creative, cost-effective way to show appreciation to clients, employees or partners, and to make your corporate gifts stand out.

Hands tying a ribbon on a wrapped gift box on a desk beside a coffee, keyboard and phone

How to send gifts with Qantas Shopping

If your business earns Qantas Points, the Qantas Shopping marketplace is the best place to browse and buy gifts. It offers a wide range of products and services you can pay for with Qantas Points. The process, as described when this article was written, is:

Identify your gifting needs. Decide which products or services you want to give clients or employees. Options range from electronics to home and garden products, gift cards and experiences.
Check your Qantas Points balance. Make sure you have enough points to cover the gifts. If you don't, you can buy additional points through the Qantas website.
Choose products and redeem points. Add the items to your cart and go to checkout. Select ‘redeem with Qantas Points’ as your payment option and enter your Qantas Frequent Flyer details to complete the transaction.
Enter the recipient's details. Add the recipient's name, address and any special delivery instructions. You can also include a personal message or gift card.
Track delivery. Follow the delivery on the Qantas Shopping platform, with status updates and estimated delivery times.

Qantas Shopping is run by Qantas. Its range, points prices and checkout steps are set by Qantas and may have changed; check the Qantas Shopping website before you order.

Earn the points for your gifting program with B2Bpay

Earning enough points to run a gifting program is easy with B2Bpay. You pay the business bills you already have, such as suppliers, the ATO, rent and utilities, through B2Bpay and turn those existing expenses into frequent flyer points. Our guides break down how businesses quickly earn thousands of points, and earning Qantas Points with B2Bpay explains the current plans and rates.

If you'd like to turn your existing business expenses into frequent flyer points, get in touch with the B2Bpay team today.

Frequently asked questions

Can I use business frequent flyer points for client gifts?

Yes. Points earned on business expenses can be redeemed for a huge range of items to give to clients, employees or partners, for example through the Qantas Shopping marketplace if you earn Qantas Points.

How do I pay for a gift with Qantas Points?

On Qantas Shopping, add the items to your cart, choose ‘redeem with Qantas Points’ at checkout and enter your Qantas Frequent Flyer details. Then add the recipient's name, address and any delivery instructions or personal message.

What if I don't have enough Qantas Points?

You can buy additional points through the Qantas website. To grow your balance from expenses you already pay, see earning Qantas Points with B2Bpay.

What makes a corporate gift work?

Plan ahead with a budget, personalise the gift to the recipient's interests, time it well (holidays, a closed deal, a milestone), choose quality that reflects your brand, and follow up afterwards.

Turn business bills into gifting points

Pay suppliers, the ATO and rent through B2Bpay and earn points on payments you already make.