Everyday business expenses into rewards

The story

Short answer: A 16-year-old digital agency moved its large outgoing payments onto a credit card through B2Bpay, including suppliers who do not take cards and the ATO, and added a B2Bpay payment link to its invoices. Cash flow improved and the points now fund family travel.

WebEagles was juggling supplier invoices, contractor costs and cash flow. Big expenses went out by bank transfer and earned nothing. Now they go on the card, even to suppliers who do not normally accept cards, which means better cash flow flexibility and reward points on spend the business was already making.

• Industry: marketing agency
• In business: 16 years
• Location: Sydney, Australia
• Founder: Raj El-Ali

The challenge: every payment was a cost, never a reward

Before B2Bpay, managing cash flow while keeping payments simple was an ongoing challenge.

On the payment side, supplier invoices, contractor payments and ATO bills were paid by bank transfer, so the business could not use its credit card or earn rewards on spending it was already making. On the receiving side, clients had limited payment options, creating friction and making it harder to get paid quickly.

"We weren't able to give our clients options on how to pay us."

Raj El-Ali, Managing Director

The solution: paying big expenses their way, and earning on every one

The business now pays suppliers, contractors, ATO bills and larger expenses with its preferred credit card, even when suppliers do not traditionally accept card payments. That gives greater cash flow flexibility while earning full credit card points plus B2B Points on eligible payments. Xero integration imports bills and reconciles payments automatically.

On the receiving side, a B2Bpay payment link lets clients pay by card or bank account, reducing time spent chasing invoices. Funds arrive by EFT within 3 business days.

"Now with B2Bpay, we can pay our big business expenses through the platform."

"It should just be an invoice that our customers can pay."

Raj El-Ali, Managing Director

The results: from necessary costs to family getaways

"We've been able to accumulate points from paying our business expenses."

"It's helped us manage our bigger business expenses."

Raj El-Ali, Managing Director

For a family of four, flights add up fast. The points earned on payments like the ATO, rent and contractors have already flown them to New Zealand and South Africa, with a bucket-list trip to Santa Village and Lapland next on the list. Rewards build simply by running the business as normal.

"If you're considering B2Bpay, just do it. Your cashflow will improve and you're able to accumulate travel points that you wouldn't have been able to before."

Raj El-Ali, Managing Director of Webeagles

Ready to make business payments more rewarding?

Sign up for B2B Points, learn about accepting card payments on your invoices, or see how marketing agencies use B2Bpay. More stories: The Shower Man Melbourne and Billy and Paula.